Beyond the Chair

Let’s be honest about something: the pricing conversation in PMU is tangled up in a lot of things that have nothing to do with pricing. It’s tangled up in how much you believe in your own skill. In whether you feel like you’ve “earned” it yet. In what your local market seems to be charging. In not wanting clients to think you’re greedy or out of reach. In the fear that if you raise your prices, the bookings will dry up. I’m not going to pretend those feelings aren’t real. The

Year one of PMU, you're surviving. You're learning what questions to even ask. You're just trying to get through each client without something going wrong. Year two is different. You're past survival, but you're not yet where you want to be. You can see the gap between what you're producing and what you know is possible. That gap is uncomfortable in a new way because now you know enough to recognise the problem, but not always enough to fix it. If I could go back and sit wit

For a long time, the benchmark in PMU was perfection. Symmetrical. Saturated. Defined. The kind of result that looked unmistakably intentional and polished. That benchmark is shifting. And the shift is significant enough that if you're still working toward that older version of perfect, you might be producing work your clients are quietly ambivalent about. The new brief is undetectable. Clients are coming in asking for brows that look like their own brows, only better. They w